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Marketing Effectiveness Manager

Vacancy Number:  18974
Job Type:  Full-time

ESB is a purpose led company striving to create a brighter future for the customers and communities we serve, leading the transition to reliable, affordable, low-carbon energy.  Today, we operate one of the most progressive electricity systems in the world, with activities spanning electricity generation, transmission, distribution and supply in Ireland, Northern Ireland and Great Britain, and an international energy consulting business.

With almost 8,000 employees we invested €1bn in infrastructure last year, contributed over €2bn to the economies we operate in and distributed over €2m across a range of community initiatives. This requires us to bring the best of our capabilities together to deliver innovative and value-driven solutions that enable our customers to live low-carbon lives. ESB strives to foster an effective and inclusive culture where people engage, challenge and feel connected to our purpose, colleagues, customers and community.

Marketing Effectiveness Manager

Vacancy Number: 18974 

Category: Marketing 

Job Type: Permanent 


Position Description

ESB is looking for a high performing Marketing Effectiveness Manager to join its Marketing Communications team. This individual will be responsible for translating marketing effectiveness theory into practice and applying performance led thinking to drive growth. They will be tasked with managing and optimising the marketing budget, key marketing agencies and the marketing scorecard to drive efficiencies & growth.


Key Responsibilities

  • Understand Marketing Effectiveness theory and best practices. Implement and recommend these principles across the marketing team.  
  • Own, evolve, manage, and report on the Marketing Scorecard for ESB group. Report findings with insights regularly and make tangible recommendations to drive effectiveness.
  • Work with agency partners & internal data teams to build in-house econometric modelling.
  • Work alongside advertising managers to assess creative & media strategies with an effectiveness lens.
  • Manage the group Marketing budget – work with budget line owners to make recommendations on spend and report on spend.
  • Oversee team contracts and where necessary, notify & assist contract owners on tenders and purchase approvals.
  • Manage creative and media agencies – budgets, hours, key meetings & relationships.
  • Manage agency reviews and audits against agreed KPI’s.
  • Manage EU and mini tenders for creative and media agencies as and when due.  
  • Drive the agenda for being an award-winning team by scoping out advertising and media campaigns that should be entered into highly recognised awards e.g.  AIMs and Effie’s. 
  • Promote a culture of creativity and marketing excellence within the Marketing team.
  • Advise and educate the team on best practice marketing in relation to media planning/buying and creative creation/execution. Implement relevant training when required.
  • Lead and coordinate Marketing Communications team planning, and other key projects as required.
  • Lead key projects as required.
  • Manage one direct report.


Knowledge, Skills and Experience


  • Minimum of five years’ experience in a similar senior marketing role. 
  • Proven experience in marketing communications. 
  • Strong performance evaluation skills.  
  • Creative flair with evidence of successful experience in managing advertising campaigns. 
  • Experience working with or in media/creative advertising agencies.  
  • Strong attention to detail with exceptional organisation & communication skills. 
  • Excellent writing, numerate commercial and presentation skills.
  • Commercially astute and able to apply strategic reasoning, analytical and budget management skills.
  • Team player and solution orientated, with the ability to multitask.  
  • People management experience.



  • Qualifications in Marketing or Advertising.
  • Personal Development training.
  • Marketing Effectiveness certificate/relevant training in Marketing Effectiveness is a bonus but not essential.




Either 3rd level qualification or equivalent work experience is essential.



Swift Square, Santry, Dublin 9 in line with ESB's Smart Working arrangements. 


ESB is committed to offering flexibility in ways of working and we call that Smart Working – combining digital tools with a culture of trust and empowerment to enable flexible and remote ways of working.

The successful candidate may combine remote / smart working within the jurisdiction, with attendance at base for in-person collaboration, the frequency of which is agreed with the manager and subject to ongoing review.


ESB is one of the founding members of The Remote Alliance – a new initiative established by the social enterprise Grow Remote. Working with other like-minded members, we’ve committed to developing solutions that will ensure remote and hybrid working can become a sustainable part of our business.

The Remote Alliance - Grow Remote


Reporting to

Prompt Trading Team Lead, Marketing Effectiveness manager.



€63,000- €74,000 per annum. 


Closing Date 

3rd October 2022.


If you have any queries in relation to this job, please contact


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