Marketing Manager, ESB ecars

Position description   

ESB is seeking a high-performing marketing professional for the role of Marketing Manager, ecars. ecars is ESB’s electric vehicle (EV) charging business, managing the development, operation and growth of public EV charging networks across the island of Ireland and Great Britain. Operating as a fast-growing business within the wider ESB Group, ecars has ambitious commercial objectives in a highly competitive market.

The successful candidate will lead a small team of marketing specialists and collaborate with colleagues across the wider marketing team to drive customer acquisition, usage, revenue growth and network expansion for the ecars business.

Working at the intersection of consumer, commercial and B2B marketing, this is an exciting opportunity to work with a rapidly evolving business and requires a creative, results‑driven marketer that will develop innovative marketing plans to meet business objectives.

Key Responsibilities  

• Marketing Strategy & Delivery: Develop and implement insight-led marketing strategies and go-to-market plans that ensure ESB’s ecars business retains its market leadership position in a competitive sector. This includes taking commercial objectives and translating these into practical, measurable marketing plans that directly support revenue growth, network utilisation and business expansion across all markets (ROI, NI and GB).
• Commercial & Growth Marketing: Deliver growth‑focused marketing initiatives that support customer acquisition, retention and increased usage of the ecars network. Work closely with commercial teams to support pricing, propositions, promotions and go‑to‑market activity, ensuring marketing investment is tightly aligned to commercial outcomes.
• Leadership: Lead and develop the ecars Marketing team, managing resources to ensure the team operates effectively, delivers against business priorities, and continues to build capability as the business evolves.
• Brand and Customer Experience: Ensure prominence and consistency of branding across all ecars customer touchpoints, including physical infrastructure, signage and communications, supporting a clear, coherent and positive customer experience across the charging network.
• B2B: Lead the development of B2B marketing strategies to support the growth of ecars’ commercial proposition. This includes working closely with Business Development teams to support lead generation, proposition development, partner marketing, sales enablement and targeted B2B campaigns.
• Customer Insights:  Define and conduct/commission research as needed to support business development and operations across all three markets. Champion a customer-centric perspective in business decision making and operations. 
• Proactive PR & Media Management: Develop and implement proactive PR and Influencer strategies, including the promotion of new site launches and network expansion. Work closely with Corporate Press office on media queries and issue management.
• Budget and Performance Management: Manage marketing budgets, monitor, and report on effectiveness of all marketing campaigns to maximise the return from on marketing budgets to deliver customer awareness, sign-ups, usage, and revenues. 

Experience and Qualifications  

Essential 

• Minimum of 7 years Marketing, PR or Communications experience.  
• Degree level qualification in a Marketing, Communications, PR or related discipline or equivalent work experience.
• Demonstrated experience using marketing to drive business growth, customer acquisition and revenue in a competitive, fast‑moving environment. 
• Problem solving and analytical skills and proven ability to deliver projects within time and budget. 
• Strong Interpersonal skills with an ability to lead and develop successful teams. 
• A track record in planning, delivering, and evaluating marketing strategies and campaigns. 
• Excellent written and oral communication skills.
• Full clean Irish driving licence.

Desirable  

• Experience of managing diverse stakeholder groups. 
• Experience in retail, consumer, or growth‑focused marketing roles.
• Experience supporting new product launches or scaling new propositions in market.
• Knowledge of EV competitive market in ROI. 

Location  

This position will be based between our offices in Swift Square, Dublin 9. Occasional travel for business will be required within Ireland and Great Britain.

Smart Working at ESB is designed to make ‘in-person’ time together as purposeful as possible while also enabling the effective use of digital tools and hybrid arrangements to preserve our commitment to flexibility. The successful candidate may work flexibly within the jurisdiction where they have been employed, with attendance at the workplace for in-person collaboration at least two days per week. All Smart Working arrangements are subject to regular review based on the operational requirements of the role, the team, and the business.

Reporting To

ESB Marketing and Brand Manager with dotted line to Customer Experience Manager, ecars.