Website & Digital Content Manager [12 Months]

Position Description  

At ESB, we’re driven to make a difference - delivering a brighter future; creating and connecting sustainable, reliable, affordable energy; and supporting the customers and communities we serve to achieve net zero. 

The Website & Digital Content Manager will play a critical role in shaping and delivering ESB’s corporate digital presence, contributing directly to the organisation’s corporate reputation and brand trust. This is a senior leadership role within ESB’s Corporate Brand and Reputation team. 

The successful candidate will have end-to-end ownership of ESB’s corporate website and related digital platforms. They will be responsible for defining the strategic direction, governance, and evolution of ESB’s digital ecosystem, ensuring it remains authoritative, trusted, accessible and optimised for a rapidly changing digital landscape shaped by AI, automation and emerging technologies  ready digital experiences. 

Key Responsibilities 

• Provide vision, leadership and strategic direction for ESB’s corporate website and digital presence, ensuring delivery of a high-quality, user centred and future-proofed digital experience. quality, user centred and futureproofed digital experience. quality, user centred and futureproofed digital experience. quality, usercentred and futureproofed digital experience. 

• Manage robust governance, approval and quality assurance processes for ESB websites and social media platforms, ensuring adherence to brand policy, guidelines, accessibility, legal and regulatory requirements. assurance processes for ESB websites and social media platforms, ensuring adherence to brand guidelines, accessibility standards, legal and regulatory requirements. 

• Develop and implement a corporate website and digital content strategy that communicates ESB’s purpose, strategy, values and impact, while overseeing end‑to‑end content planning and lifecycle management to ensure consistency, relevance and quality across corporate digital platforms. 

• Lead optimisation of ESB’s corporate website and user journeys, ensuring strong UX and effective performance across AI‑powered search, voice and emerging discovery channels. 

• Collaborate the wider communications and marketing community to ensure strong alignment and consistency between ESB’s corporate website, campaign activity, and social media presence. 

• Own and manage the performance of ESB’s corporate website using analytics and insight tools, translating data into actionable improvements and recommendations. Conduct regular content and quality audits to maintain high standards, accuracy, and relevance across the site.  

• Act as ESB’s subject matter expert for the corporate content management system (Sitefinity), working with developers and IT teams to ensure the platform is optimally configured. Collaborate with IT teams to deliver major web initiatives, upgrades, and enhancements, while ensuring continuity and performance of existing platforms. 

Experience and Qualifications 

Essential 

• Honours third level degree, ideally in digital communications, analytics, computer science, design, or business-related discipline. 

• Minimum 7 years’ experience in a senior digital, website or content management role, ideally within a large, complex, or regulated organisation. 

• Strong expertise in website optimisation techniques including SEO, UX, journey mapping, content performance, and analytics. 

• Hands on experience with CMS platforms, ideally Sitefinity, and working closely with technical and development teams  on experience with CMS platforms, ideally Sitefinity, and working closely with technical and development teams. 

• Strong understanding of AI, automation and emerging digital technologies, and their implications for content, search, governance, and user experience. 

Desirable  

• Qualifications or formal training in digital marketing or digital strategy. 

• Google Analytics certification or equivalent. 

Location  

This position will be based in ESB Head Office, 27 Fitzwilliam St, Dublin 2. 

Smart Working at ESB is designed to make ‘in-person’ time together as purposeful as possible while also enabling the effective use of digital tools and hybrid arrangements to preserve our commitment to flexibility. The successful candidate may work flexibly within the jurisdiction where they have been employed, with attendance at the workplace for in-person collaboration at least two days per week. All Smart Working arrangements are subject to regular review based on the operational requirements of the role, the team, and the business. 

Your application will be held in reserve for 6 months should you be suitable for the role.