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CVM Analyst

 
Vacancy Number:  26578
Category:  Customer
Job Type:  Full-time
 

 

 

Position Description

Electric Ireland is looking for a highly skilled CVM Analyst to work as part of the Customer Value Management (CVM) team. The CVM team works to increase the loyalty of existing customers, reduce switching away from Electric Ireland, encourage longer tenure and increased consumption, and to in general grow the value of the customer base as an asset to Electric Ireland.

 

This role will support Residential & SME campaign planning and execution across Below the Line (BTL) campaigns including to track, analyse, report, evaluate performance Vs KPIs and develop recommendations to improve and develop campaigns to deliver on churn and value aspirations. 

 

This role will have responsibility for reporting across CVM campaigns and initiatives for Residential customer bases. Critical to success is extensive and effective team working with many stakeholders across the business to deliver results.

 

Key Responsibilities 

Customer Campaign Management

  • Support the Small to Medium Enterprises (SME) side of the business specifically for new cross-sell, retention and account management campaigns.
  • Create and manage targeted service & marketing campaigns for delivering customer growth targets through both 3rd party providers and in house campaign management tools.
  • Work closely with Commercial Sales, Marketing and Products & Propositions teams to help inform interactions, segmentation and campaign creation.

Campaign Reporting & Post Campaign Analysis

  • Monitor campaign performance and analyse how we can potentially improve.
  • Work alongside other teams to develop new and innovative ways of acquiring new customers and increasing the value of our existing customer base.

Full support of SAP Marketing Cloud (or equivalent campaign management tool)

  • Manage end to end campaigns to send emails via SAP Marketing Cloud (SMC), delivering cost savings and efficiencies.
  • Support in the improved customer journey by adding touchpoints with the customer via SMC.
  • Work closely with Business Intelligence (BI) & IT, Data Protection (DP) and Marketing to ensure compliance of all campaigns are in line with GDPR regulation and data protection in the most efficient way.

 

 Experience & Qualifications

 Essential

  • 3rd Level qualification or equivalent work experience
  • Campaign management experience.
  • 3+ years’ experience in a Commercial customer role.
  • Experience developing customer campaign strategies, with a passion for the customer and CX excellence.
  • Good analytical and interpretative skills.
  • Excellent interpersonal skills with an emphasis on collaborative working.
  • A self-starter with attention to detail and ability to positively influence teams.
  • Delivers on time to a consistently high standard.

Desirable

  • Quantitative and analytical skills, with the ability to collate and present results in a concise and professional manner.
  • SAP Marketing Cloud experience or similar Campaign Management systems 

Location

Swift Square, Santry

 

ESB is committed to smart working – combining digital tools with a culture of trust and empowerment to enable flexible ways of working. The successful candidate may work flexibly within their jurisdiction with attendance at the workplace for in-person collaboration on at least two anchor days per week. All smart working arrangements are subject to manager approval and ongoing review, based on the operational requirements of the role, the team, and the individual.

 

Reporting to 

This role will report to the CVM Campaign Manager, Residential Team, Electric Ireland

 

Why Work with Us? 

  • Opportunity to lead Ireland’s transition to net zero carbon future 
  • Progressive, hybrid working model 
  • Career development through mentoring and training  
  • Corporate Social Responsibility Opportunities 
  • Sports and Social Clubs 
  • Networking opportunities 
  • Credit Union 
  • Generous Pension 
  • Access to staff well-being programmes 
  • Generous parental leave entitlements 
  • Comprehensive Diversity & Inclusion programme 
  • Great team environment working to our Core Values: Courageous, Caring, Driven and Trusted 

 

Salary 

€48,000 - €56,500 per annum depending on experience


Closing Date 

9th May 2025

 

 

Your application will be held in reserve for 6 months should you be suitable for the role. 

 

 

Diversity, Equity and Inclusion Statement

ESB is committed to being an equal opportunities employer. We welcome applications from all sections of society and ensure that no one is discriminated against on the grounds of race, religion or belief, ethnicity or nationality, disability, age, citizenship, marital status, domestic or civil partnership status, sexual orientation or gender identity, or any other basis as protected by law. 

Applicants who anticipate requiring assistance or reasonable accommodations for any part of the application or interview process may contact, in confidence, recruitment@esb.ie.  

About ESB

Join us in our mission to achieve a net-zero electricity system by 2040. ESB is Ireland’s leading energy utility, with activities spanning electricity generation, transmission and distribution, energy supply, energy services and international consultancy. Operating in Ireland, Northern Ireland and Great Britain, we invest over €1 billion each year to deliver a new energy future based on reliable, affordable zero-carbon electricity.
 

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